Social media has become an integral part of the fashion industry. It impacts designers, retailers, and consumers in many ways—from how they market their products to reaching potential shoppers. Social media is a major player in what we see on the runway today; it’s also where trends are born and die overnight. People’s dress is largely influenced by social media platforms like Instagram and Snapchat.
This post will discuss some of the ways that social media impacts the fashion industry and look at some popular styles that have been trending recently (If you want more info click here).
The Rise of Instagram
Because of Instagram, people dress neatly because they want to look good in their pictures. The app is a significant source of inspiration for fashion designers and everyday people alike. Instagram has played a role in the rise of “athleisure” wear, or clothing that can be worn to the gym or for running errands, as well as dressed up for going out. There are numerous fitness bloggers and models on Instagram, so people see a lot of trendy athleisure wear on them.
People tend to be more stylish in the summer because they want their Instagram pictures to look good, too. This is when printed dresses and shorts become mainstream for women. The weather also plays a role: men’s outfits are definitely less formal during this time since it’s hot outside.
The Rise of the “Hipster” Look
This look became famous in 2014, and it is still going strong today. Hipsters are typically young, creative types who love to show off their unique style on social media. They embrace trends that others might consider essential or boring, so they often wear clothes with old logos from sports teams or brands that are no longer in production.
The hipster look can be challenging to describe because it’s constantly evolving. Some of the critical pieces include oversized sweaters, ripped jeans, beanies, and old-school sneakers. This style is often criticized for being too “try-hard,” but people definitely rock it well.
The Rise of Pinterest
Now that everyone has their own style, they can share ideas with others on Pinterest. This social media platform is used for finding and saving images of outfits, home decorating ideas, food recipes—anything really! People can create their own “boards” to share with friends or the public.
Pinterest has played a role in bringing back vintage styles from decades ago; people like to mix modern pieces (like skinny jeans) with older items (like a floral dress from the 1960s). There are also a lot of DIY projects on Pinterest, so people can learn how to make their own clothes or accessories.